Available for nearshore collaboration (CST Timezone).
Merging Visual Strategy with Functional Design
Senior Visual Designer & Documentary Photographer.
A multidisciplinary visual designer and documentary photographer based in Mexico. As the founder of AR2Design, I have spent over a decade helping brands bridge the gap between technology and intuitive user experiences. My work spans UI/UX design, branding, and packaging, with a specialized focus on the gaming industry and interactive hardware.
I believe that great design should be as accessible as it is beautiful. Whether I’m developing interfaces or crafting high-impact packaging for global retail, my approach is rooted in technical precision and strategic storytelling. My goal is to build digital and physical products that resonate with users and drive meaningful engagement.
Capabilities
(The Tech Stack)
How I Work
The SoloStudio
Advantage
Direct Collaboration
Working with a solo studio means zero intermediaries. You have a direct line to the person executing the pixels and capturing the frames. This ensures that your vision is never lost in translation and allows for high-speed adjustments and absolute clarity in every decision.
Nearshore Efficiency
Based in the Zapopan/Guadalajara tech hub, I operate in the Central Time Zone (CST). This allows for real-time collaboration and seamless integration with teams across North America. I offer the agility of a local partner with the competitive edge of a global perspective.
Workflows & AI Integration
I leverage cutting-edge tools—from AI-assisted design to accelerate the production cycle without compromising quality. This "boutique" approach allows me to deliver agency-level results with the personal attention and detail that only a dedicated lead designer can provide.
Process
The ar2.loop
01. Insight
The "Why" before the "What."
Research and stakeholder alignment, I identify the core problems, user pain points, and accessibility requirements that will define the project’s success.
02. Ideate
Insights into visual solutions.
I build interactive prototypes and high-fidelity layouts using Figma and AI-driven workflows to map out a seamless user journey.
03. Evolve
Iteration through collaboration.
By presenting concepts and gathering data-driven feedback, I refine the aesthetics and functionality to ensure the final product exceeds expectations.
04. Launch
Precision-engineered handoff.
I provide scalable, production-ready assets—from developer-friendly UI kits to high-end printed materials—ensuring a smooth transition from vision to a reality.
